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BE AN ENTREPRENEUR

Choose an idea that you can launch and modify quickly. When you start getting real data from paying customers, innovate and get your product or service just right.

LEARNING IS THE INDISPENSABLE SYSTEM OF PROGRESS FOR STARTUPS



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Hacking Business Growth

Hacking Business Growth

I believe that products-even whole businesses and business models-can and should be changed until they are primed to generate explosive reactions from the first people who see them. bottom line: the best marketing decision you can make is to have a product or business that fulfills a real and compelling need for a real and defined group of people-no matter how much tweaking and refining this takes.

Your start-up’s goal should be to make sure Product Market Fit (PMF) happens. Isolating who your customers are, figuring out their needs, designing a product that will blow their minds-these are marketing decisions, not just development and design choices.

The imperative is clear: optimizing a product to spread and be well received by customers, by the media, and by influencers is something that your startup must accomplish. You are, in effect, the translator who helps bridge the product and consumers so they are in alignment.

This is true whether you’re making a physical gadget, designing a menu, or creating an app. Someone must advocate for the potential market (customers), and the earlier their influence is felt in the process, the better.

The race has changed. The prize no longer will go to the startup that makes it to market first. It will go to the startup that makes it to PMF first. Because once you get there, your marketing efforts become like a spark applied to kindling soaked in kerosene. The old way? Striking a match … and hoping it starts a fire somewhere.

The point is marketing as we know it is a waste of time without PMF.

Without a doubt, there are many tools to help get you there. From Google Analytics to Optimizely to KISSmetrics, there are great services that allow you to see what your users are actually doing and responding to on your site. This insight will get you closer to a fit than gut instincts ever will.

Start-ups must simply and repeatedly question every assumption. Who is this product for? Why would they use it? Why do I use it?

Your start-up’s Marketing Division should consist of a group of growth hackers with a simple job; growing your business by any means possible. This role, according to Andrew Chen and many Silicon Valley pioneers, has come to supplant the typical VP of Marketing. Your main task is to build great marketing ideas into the product during the development process. Utilize pros at hypothesizing, testing, and iterating different versions of your products to create hockey stick growth for your company.

Throw out the playbook of traditional marketing and replace it with customer acquisition techniques that are testable, trackable, and scalable. Your tools are emails, pay-per-click ads, blogs, and platform APIs instead of commercials, publicity, and money. While traditional marketing chases vague notions like “branding” and “mind share,” you should relentlessly pursue users and growth-and those users beget more users, who beget more users. Become the inventors, operators, and mechanics of your own self-sustaining and self-propagating growth machine that can take your start-up from nothing to something.

Access To Capital/Credit

The lifeblood of all businesses is cash. And to survive we always need cash. Healthy business credit will be a vital factor in enabling your business to grow through all phases of its development. Access to capital/credit can help your business during difficult times and thrive during periods of growth.

Just as humans go through different growth stages, so do small businesses. Business growth phases-often referred to as stages of business development-span from start-up to business maturation. As your business advances through its developmental process, you can expect certain benefits, including:

Greater stability
Enhanced operating efficiency
Increased capacity to achieve creditworthiness.

Like, people, your business will exhibit different characteristics and needs as it develops. there are five widely recognized stages in the business development process. They are:

Start-up
Fledgling
Rapid Growth/Emerging
Maturity
Decline
Start-up: In this stage, you had a high demand for start-up capital and a strong need to secure customers. You probably incurred more costs than revenues during this stage of your growth.

Fledgling: After the first year or two, your business should begin to establish itself in the so-called “fledgling stage.” Here you can expect to work long hours and focus intensely on generating revenue. Timely collection of sales revenues is a basic need to keep your business alive and running during this stage of development.

Rapid Growth: The third stage of business development is commonly referred to as “rapid growth,” or “emerging.” In this phase, sales may be climbing faster than you can collect cash from customers. This expansion phase requires your business to keep increasing its output. This is a time when it becomes essential to keep a tight handle on cash flow and credit needs. Otherwise, your business can easily grow itself out of business. Many companies have! Access to capital and credit is crucial in this stage.

Maturity: The; maturity” phase of business development is marked by more consistent sales levels and costs. Credit providers view your business as a lower risk in this stage.

Decline: The last stage of business development is commonly referred to as “decline.” While in decline, Superego’s sales drop and market share decreases. You’ll probably need to change our business strategy or risk extinction.

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Access To Equity Capital Content

Access To Equity Capital Content

Entrepreneurs have a problem, on one hand, the traditional sources of financing family, friends,
personal savings, the local bank — are often inadequate. On the other, venture capitalists who have played such
an important role in the high-tech industry are interested only in investing much higher sums than most entrepreneurs need.

Angel Investors are looking to invest between 100,000 and 1 million in a company. Based on a net worth of $1 million or more, the potential number of angel investors is 4 million and there’s a huge market of entrepreneurs and would-be entrepreneurs who need to learn how to attract Angel interest and their money. U.S. Angels invest a total of around $20 billion per year in around 60,000 businesses.

Favorably, I have been at the forefront of this trend. Not only do I have years of experience in being funded by Angels, I also have the experience of managing and investing in early stage companies.

Additionally, I have experience in the crowdfunding Industry which has overtaken Venture Capital and Angel Investing. In 2016 the crowdfunding industry accounted for more funding than Venture capital, according to research firm Massolution’s annual report. With an estimated market value of $34 billion in 2015, crowdfunding has come a long way since its valuation of $880 million in 2010.

In comparison, the VC industry invests an average of $30 billion each year. Meanwhile, the crowdfunding industry is doubling or more, every year, and is spread across several types of funding models including rewards, donation, equity, and debt/lending. In particular, equity crowdfunding – now legalized in the US – holds huge disruptive potential.

The World Bank estimated that crowdfunding would reach $90 billion by 2020. If the current trend of doubling year over year continues, we’ll see $90 billion in 2017. VC funding, a well-travelled avenue for small businesses trying to raise capital, accounts for roughly $30 billion a year. Angel investing, meanwhile, accounts for roughly $20 billion a year. In short, the crowdfunding industry is scaling up rapidly with VC and angel investing firmly in its crosshairs.

Financial Planning for Your Life

WHY PEOPLE CHOOSE US

Earl P. Lee

“I highly recommend working with Gary. He’s a man of outstanding integrity and the absolute highest professionalism. I’ve never known anyone to be anything except very happy with his work. You can feel comfortable telling your friends that he is the best. His insight and ability to communicate are second to none, and to have him working in a project is quintessentially one of the best investments you could ever make.”
 
Earl P. Lee, SR., CEO, Orka Diversified financial

Rabin Woods & Debra Kurt

Mr. Shelton has provided consulting services for YBH, Inc.  for five years Gary understands the importance of his vital role in growing YBH to the next level of our business development.

Rabin Woods, Managing director, YBH, Inc.

We recommend the Consulting Services of Gary O. Shelton during the past 10 years our company has utilized Gary‘s services on numerous different kinds of projects He offers high-quality Services.  We can say that we have always been satisfied with his work.
Debra Kurt, CEO, Gazelle Equity Development, Inc.

Don Barden

Your advice during the launch of Barden Cable and our exit when we sold to Comcast was superlative.
Don Barden, CEO, Barden Cable, Inc

“The GOS Companies helped secure funding for my start up beyond our expectations. We’re truly proud and inspired by The GOS Companies professional way of doing business with exceptional results.” Vicky Anderson

COMPANIES

American Business Angels

Chief Executive Officer (CEO) American Business Angels launch Team. A social finance venture
that bridges corporate VCs, hedge funds & other institutional investors to help create a more
efficient startup capital market.

EACL

Business Development Manager, The eSports Amateur Competitor’s League (EACL).
EACL is a group of interdependent social entrepreneurs, building an eSports
infrastructure that creates a source of funding for nonprofits to help them with their fight against
issues that currently plague our communities.

New Portal

CO-Founder, President, New Portal , consists of entire campaign teams to help projects get
funded and is also a social media platform that combines live radio, mobile APPS,
telemarketing, alternative funding programs, jobs, events, press releases and more. The goal is to help entrepreneurs projects get funded and reach
1 billion people.

Source One Communications

Acquired Source One Communications, a long distance reseller, merged with Lightcom
International, the only African-American owned facilities-based telephone company in America,
and grew revenue to over $70 million, providing
telephone service to the Department of Defense, the White House, and Camp David.

Near Infrared Imaging, Inc.

Co-Founder, Near Infrared Imaging, Inc. a medical and biometric imaging device business owned
in part by UCLA, City University of New York, and Lawrence Livermore National laboratories.

MMYMO Music

MMYMO (pronounced “Memo”) is a newly created music marketing media company that utilizes digital technology in assisting recording artists
with the best practices to make, manage, market and monetize their music online, as well as in
traditional platforms. With the influx of recorded music saturating the marketplace today, many artists are stuck with what to do with their music
after they’ve created it. Trying to get a record deal seems to be the only thing that fuels their passion
for going on. In these digital times, record deals are few and far between and in most cases are not the best nor only option for a recording artist to
pursue. Through MMYMO, we give artists alternative routes to take in order to make,
manage, market and monetize their music, which could ultimately lead to potential fame and fortune.

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